Privacy Policy

1. Introduction

GuestLoop is a loyalty, customer engagement and communications platform operated by Stanbro LLC (“GuestLoop”, “we”, “us” or “our”).

GuestLoop enables participating businesses, such as hotels, restaurants, hospitality businesses and other organizations (“Participating Businesses”), to operate loyalty programmes, manage member relationships, provide rewards and communicate with their customers and members.

This Privacy Policy explains how GuestLoop processes personal information when you interact with the GuestLoop platform, a Participating Business using GuestLoop, GuestLoop member services or communications delivered through GuestLoop.

2. Information we may process

Depending on how GuestLoop is used by a Participating Business, we may process information including:

• your name and contact details, such as your telephone number and email address;
• GuestLoop membership numbers and account identifiers;
• membership information, including membership status and the date you joined;
• loyalty information, including points earned, points redeemed, rewards, vouchers and tier information;
• eligible transaction information supplied to GuestLoop for the purpose of operating a loyalty programme;
• communication preferences, consent records and related records;
• information associated with communications sent through GuestLoop, including delivery and status information;
• information you provide when interacting with GuestLoop member services;
• account, authentication and security information required to protect GuestLoop services;
• technical and operational information used to maintain, secure, troubleshoot and audit the platform; and
• other information that you or a Participating Business provides to GuestLoop where necessary to provide the relevant GuestLoop service.

The information GuestLoop processes may vary according to the services enabled by each Participating Business.

3. How we receive information

We may receive personal information:

• directly from you;
• from a Participating Business with which you have a customer or membership relationship;
• when you use a GuestLoop member portal or other GuestLoop service;
• through systems integrated with GuestLoop, where such integration has been authorized;
• when you communicate with a Participating Business through supported communication channels; or
• from service providers involved in delivering GuestLoop functionality.

4. How we use information

GuestLoop may process personal information to:

• create and administer loyalty memberships;
• identify members and maintain membership accounts;
• calculate, award, adjust and redeem loyalty points or other programme benefits;
• issue and manage rewards and vouchers;
• provide member-facing services;
• process eligible transactions supplied by Participating Businesses;
• send authorized service, transactional, loyalty and other permitted communications;
• record and respect communication preferences and consent;
• provide Participating Businesses with GuestLoop functionality;
• authenticate users and protect accounts;
• prevent misuse, investigate problems and maintain platform security;
• maintain appropriate operational and audit records;
• troubleshoot and improve GuestLoop services;
• comply with applicable legal or regulatory obligations; and
• establish, exercise or defend legal rights where necessary.

GuestLoop does not use personal information for purposes unrelated to the services described in this policy without an appropriate basis for doing so.

5. Participating Businesses and GuestLoop

GuestLoop is a multi-tenant platform used by independent Participating Businesses.

When a Participating Business uses GuestLoop to manage its customers or members, that business may determine why and how certain personal information is collected and used as part of its loyalty programme or customer relationship.

GuestLoop may process that information on behalf of the Participating Business in order to provide the GuestLoop service.

Depending on the particular processing activity and applicable law, Stanbro LLC may also be responsible for certain processing necessary to operate, secure and administer the GuestLoop platform itself.

Questions specifically concerning a Participating Business’s loyalty programme, transactions, rewards or customer relationship may need to be addressed directly to that business.

6. WhatsApp and Meta services

Where a Participating Business uses GuestLoop’s WhatsApp functionality, GuestLoop may process information necessary to provide and administer that functionality.

This may include telephone numbers, communication identifiers, communication records, consent or authorization records, message delivery information and status events such as whether a supported communication has been sent, delivered, read or failed.

Information necessary to provide WhatsApp functionality may be exchanged with Meta Platforms and its WhatsApp services in accordance with their applicable terms and privacy practices.

GuestLoop does not control Meta’s independent processing of information through its services.

7. Sharing of information

GuestLoop may share or make personal information available:

• to the Participating Business associated with your GuestLoop membership or customer relationship;
• to technology and infrastructure providers where necessary to operate GuestLoop;
• to communication providers, including Meta/WhatsApp, where their services are used;
• to authorized integration providers where a Participating Business has enabled an integration;
• where required to comply with applicable law, regulation, court order or lawful request; or
• where reasonably necessary to protect GuestLoop, Participating Businesses, users or others from fraud, abuse, security threats or unlawful activity.

We do not sell personal information to advertisers.

8. Data retention

GuestLoop retains personal information for as long as reasonably necessary to provide the relevant services and fulfil the purposes described in this Privacy Policy.

Retention may also be necessary for security, fraud prevention, transaction and audit records, contractual obligations, dispute resolution, legal compliance and the establishment, exercise or defence of legal claims.

Retention requirements may vary according to the type of information, the Participating Business involved and applicable legal requirements.

Where information no longer needs to be retained, GuestLoop may delete or anonymize it as appropriate.

9. Security

GuestLoop uses reasonable technical and organizational measures intended to protect personal information against unauthorized access, alteration, disclosure, loss or misuse.

No method of electronic transmission or storage can be guaranteed to be completely secure, and we therefore cannot guarantee absolute security.

10. International processing

GuestLoop and the service providers used to operate the platform may process information in different countries.

Where personal information is transferred or processed internationally, GuestLoop will seek to use appropriate safeguards where required by applicable law.

Third-party services, including Meta and WhatsApp, may process information in accordance with their own international infrastructure and privacy practices.

11. Your choices and rights

Depending on your location and applicable law, you may have rights concerning your personal information, which may include rights to request access, correction, deletion or restriction of certain processing.

You may also have choices regarding communications you receive.

Some requests relating to information controlled by a Participating Business may need to be handled in coordination with that business.

To make a privacy request concerning GuestLoop, contact: email@guestloop.app

For information specifically about requesting deletion, see our Data Deletion Instructions at: https://guestloop.app/data-deletion/

12. Children’s information

GuestLoop is not designed to knowingly collect personal information from children except where a Participating Business lawfully operates a service that permits such participation and appropriate authorization and safeguards are in place.

If you believe information concerning a child has been processed through GuestLoop improperly, contact us at email@guestloop.app.

13. Third-party services

GuestLoop may integrate with or rely upon third-party platforms and services.

Those third parties may process information under their own terms and privacy policies. GuestLoop is not responsible for the independent privacy practices of third parties.

14. Changes to this Privacy Policy

We may update this Privacy Policy as GuestLoop develops, our services change or legal and regulatory requirements evolve.

The current version will be published on this page with its latest revision date.

15. Contact us

For questions or requests concerning this Privacy Policy or GuestLoop’s processing of personal information, contact:

GuestLoop
Operated by Stanbro LLC
Email: email@guestloop.app